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The #1 Way One Channel Champion Is Getting Partners In 2019

“Events are a massive part of our channel strategy! We’re doing just over 100 events this year” shared Caitlyn McCaughran, Event Manager for Auvik Networks, during a recent interview.

To say events are a top priority for Auvik, and their partner strategy, would be a huge understatement. Why do they like events so much?

“It’s the ability to be face-to-face. To answer questions. To gain visibility.”

And how do you stand out in a crowd where there can be 20, 40, 60 or more other vendors all vying for attention?

With a polar bear suit of course!

Auvik Networks has a polar bear mascot named Nanook and they use Nanook statues, desktop wallpapers and a Nanook suit at events to get attention and have some fun with the attendees.

This includes a social media campaign where people can use the hashtag #wheresthebear and get a free t-shirt.

When Caitlyn was asked why they use a polar bear she said, “People think polar bears are scary, but networks shouldn’t be.”

And that’s a core tenant at Auvik because they want to work with their partners to create an environment where “building a business is exciting.”

Among their other big hits at events is their Bear and a Beer Pub Crawl. No secret here why that one’s popular.

So while Auvik Networks likes to draw their partners in with some fun events and ideas, at the end of the day it’s really about a great product, great service and great people.

And Auvik Networks is working hard on all three of those things.

For more fun photos check out Auvik Networks online at https://www.instagram.com/theauvikway/ 

To Find Out How You Can Add More Qualified Partners, Contact Our Sponsor Team (844) 999-0555 or e-mail us sponsors@technologymarketingtoolkit.com

6 Steps One Channel Champion Took To More Than Double Their Number Of Partners In A Single Year!

IT By Design Breakout Speaking Session

Kam Attwal-Kaila, President of IT By Design Breakout Speaking Session
2019 IT Sales & Marketing Boot Camp

“Who is IT By Design and what do we stand for?”

The answer to that question is what Kam Attwal-Kaila, President of IT By Design, said was the main driver behind their growth in 2019 where they are set to more than double the number of partners they work with.

In a recent interview Kam said there were six main drivers behind the growth of the company and their partners success, but at the top of the list was to get their messaging clear.

“We realized we needed to define our message around our core product if we were going to cut through the noise in the industry. We had to make sure people know IT By Design has talent solutions.”

Step two was a clear definition of their ideal customer as well as knowing who was NOT ideal so they didn’t spend resources and energy on those markets. “We found we needed to target companies that were more mature and that were humble, hungry and smart!” Read full article and comment →