The #1 Way One Channel Champion Is Getting Partners In 2019

“Events are a massive part of our channel strategy! We’re doing just over 100 events this year” shared Caitlyn McCaughran, Event Manager for Auvik Networks, during a recent interview.

To say events are a top priority for Auvik, and their partner strategy, would be a huge understatement. Why do they like events so much?

“It’s the ability to be face-to-face. To answer questions. To gain visibility.”

And how do you stand out in a crowd where there can be 20, 40, 60 or more other vendors all vying for attention?

With a polar bear suit of course!

Auvik Networks has a polar bear mascot named Nanook and they use Nanook statues, desktop wallpapers and a Nanook suit at events to get attention and have some fun with the attendees.

This includes a social media campaign where people can use the hashtag #wheresthebear and get a free t-shirt.

When Caitlyn was asked why they use a polar bear she said, “People think polar bears are scary, but networks shouldn’t be.”

And that’s a core tenant at Auvik because they want to work with their partners to create an environment where “building a business is exciting.”

Among their other big hits at events is their Bear and a Beer Pub Crawl. No secret here why that one’s popular.

So while Auvik Networks likes to draw their partners in with some fun events and ideas, at the end of the day it’s really about a great product, great service and great people.

And Auvik Networks is working hard on all three of those things.

For more fun photos check out Auvik Networks online at 

To Find Out How You Can Add More Qualified Partners, Contact Our Sponsor Team (844) 999-0555 or e-mail us

Where 93% Of IT Channel Vendors Waste HUGE Buckets Of Marketing Dollars And Opportunities

Wasting Marketing DollarsThe other day I conducted a marketing experiment.

I took 3 different industry publications at random and reviewed each ad that was placed. In total, there were 43, and most were full-page ads. The shocker? Only 4 made ANY attempt at an offer to drive the reader (prospect) to take some kind of action so they could generate a lead. Unfortunately, even those 4 were fatally flawed because their “offer” required you to be a current client (for example, one offered a special credit for every new device deployed; the others were discounts for making a purchase). So what’s so bad about all of this? If you don’t instantly know, you REALLY need to read this…

Let’s start with the full-page ads that made no attempt whatsoever to generate a lead. I’m confident that if I quizzed their marketing departments, I’d hear that age-old logic of “It’s branding” and therefore the ads are not required to do anything else but emblazon the logo and familiarize the world with their company name. But what is the purpose of THAT? Isn’t the ultimate purpose of all marketing and advertising to persuade a prospective buyer to do business with you? And if that logic holds true, then why wouldn’t you at least design the ad to drive the reader to some meaningful action to engage with you, where they can then be developed into a paying client?

That’s called “lead generation” marketing. When done right, you can quickly build a list of qualified prospects and drive interested buyers to your sales team who can then turn them into paying clients. (By the way, ask any commissioned salesperson or leader in your organization with a big, fat quota hanging over their head if they agree with me on this point. Trust me, they do.) Read full article and comment →

“Watch This Video To See What Sponsors Are Saying About Our Events”