Sponsor Spotlight:
Rob Rae Of Datto Reveals The Biggest Opportunity
For MSPs With Ransomware

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How To Leave Every Event You Sponsor With 50 To 80 Booked Appointments And Hundreds Of Qualified Prospects Eager To Buy Your Services And Products

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14 Questions You Should Ask Any Company Before Sponsoring Their Event

VendorsWithout a doubt, sponsoring targeted IT industry events should be in the marketing budgets for any company serious about selling through VARs and MSPs. For starters, it is one of the fastest ways to gain brand recognition, launch new products, generate LEADS and SALES, as well as engage current clients. Events give you the unique opportunity to gauge industry interest direct by having productive conversations with the decision makers you’re trying to attract (after all, they can’t hide behind a voice mail or spam filter, and they are more likely to have longer conversations with you). It’s also a tremendous way to “spy” on your competition, stay on top of industry trends and news, and keep a pulse on what’s going on “out there” in this fast-changing, ever-evolving industry. Further, many MSPs and IT services CEOs come to events to “shop,” actively LOOKING for new companies’ products and services.

But sponsoring events can be costly, which is why you want to choose carefully which events you sponsor. “Cheap” sponsorships and “affordable” events aren’t always the “best.” After all, you get what you pay for, as we all know, AND you are aligning YOUR BRAND with the branding of the event. If the event is not too stellar from the attendee standpoint, you get unfairly lumped into their failure. Read full article and comment →